Whitemark is the administrative centre for Flinders Island and overlooks Parrys Bay on the west coast. The historic Interstate Hotel, built in 1912, is one of the earliest buildings and you will find a good supermarket and bakery, petrol station, post office and other general services.
The town is about 10 ten minutes drive from the airport. About 100 flights a week use the airport, with much of the crayfish catch, abalone and muttonbirds taken out by air.
A marker placed for a survey is believed to have given the town its name.